In business, success often depends on how well you understand your competition. Whether you’re launching a new product, entering a new market, or refining your positioning, competitive analysis gives you the clarity needed to make strategic decisions.
To simplify this process, we’ve curated a collection of 36+ free competitive analysis templates that you can download in Excel, Word, and PowerPoint. These templates are ideal for marketers, entrepreneurs, consultants, and students, helping you gather, organize, and present competitor research with ease.
📘 What Is a Competitive Analysis Template?
A competitive analysis template is a tool that helps businesses assess competitors side-by-side. It includes various metrics such as product features, pricing, strengths and weaknesses, market reach, customer perception, and more.
Using a consistent format like a table or chart, you can visualize where your business stands and where opportunities or threats may exist.
📂 Template Formats Available
All templates in this collection are:
- ✔️ Fully editable
- ✔️ Professionally designed
- ✔️ Ready to download instantly
- ✔️ Available in Microsoft Excel, Word, and PowerPoint formats
You’ll find templates including:
✔️ Basic competitor comparison tables
✔️ SWOT-based competitive profiles
✔️ Product and service feature comparisons
✔️ Pricing and positioning analysis
✔️ Marketing and branding assessments
✔️ Competitive landscape visuals
✔️ Digital performance benchmarks
💡 Benefits of Using These Free Templates
Using structured templates to perform your competitive analysis ensures:
✅ Consistency in how you capture and present data
✅ Speed—skip formatting and focus on insight
✅ Clarity—see competitive gaps and overlaps instantly
✅ Collaboration—share analysis with teams or stakeholders
✅ Professional presentation for reports, meetings, and pitches
🏢 Who Should Use These Templates?
These templates are useful for:
✔️ Startup founders researching market opportunities
✔️ Marketing teams preparing campaigns
✔️ Product managers analyzing feature sets
✔️ Business consultants presenting to clients
✔️ Business students working on academic projects
🛠️ How to Use a Competitive Analysis Template
Here’s a step-by-step way to use your chosen template:
- Select the format that works for your team—Excel for data tables, Word for reports, or PowerPoint for presentations
- Enter competitor names and key information (e.g., features, pricing, market position)
- Use SWOT or other tools to categorize and evaluate strengths and weaknesses
- Identify your competitive advantage and opportunities for differentiation
- Save and share your findings internally or with stakeholders
📌 Example Categories You Can Compare
When filling out your competitive analysis template, consider including:
- 🔹 Company background
- 🔹 Product lines and features
- 🔹 Pricing models
- 🔹 Strengths and weaknesses
- 🔹 Market share or visibility
- 🔹 SEO/digital presence
- 🔹 Customer reviews or ratings
- 🔹 Distribution channels
📥 Download 36+ Free Competitive Analysis Templates
These templates are your shortcut to structured analysis and strategic insight. Whether you’re competing in tech, retail, consulting, or services, a well-done competitor analysis can make all the difference.
👉 Download all 36+ templates now in Excel, Word, and PowerPoint formats—and gain the clarity you need to move forward confidently.
